Metro Berry
PPC Approach Paper · Oct 27, 2026 · @Raymond
Confidential Proposal · Vanshika Life Spaces

PPC Approach Paper —
Vanshika's Nature's Harmony

Prepared by Metro Berry Digital Marketing Services · Oct 27, 2026 · Lead Strategist: @Raymond

Recommended Spend
₹3.5 Lakh/Month
Launch Readiness
10 Working Days
Primary Focus
Site-Visit Optimization
Property Segment
Premium 3 & 4 BHK (₹1.5–2.6 Cr)
Executive Summary

The 3-Pillar Strategy

01

Fix the Funnel First

A dedicated high-speed mobile PPC landing page with full conversion tracking before a rupee is scaled.

02

Capture High-Intent Demand

Google Search covering project, locality, corridor and configuration — supported by PMax & Demand Gen.

03

Optimise to Site Visits

CRM offline conversions fed back into Google Ads & Meta so algorithms chase visits, not form fills.

Project & Market

Project & Market Snapshot

Developer
Vanshika Life Spaces — 10L+ sq ft delivered
Location
VISL Layout, Talaghattapura, off Kanakapura Rd
Configuration
3, 3.5, 4 BHK · 1,460–2,088 sq ft
Scale
~4.09 acres · ~335 units · 6 blocks
Pricing
~₹1.49–1.6 Cr onwards
RERA ID
PRM/KA/RERA/1251/310/PR/121124/007226 · completion Dec 2028
USPs
Vastu-compliant · Balinese theme · 60+ amenities · 360° tour

Target Buyer Profiles

South Bangalore Upgraders
JP Nagar, Jayanagar, Banashankari, BSK
IT Corridor Professionals
Bannerghatta Rd, Electronic City
South Bangalore NRIs
US, UAE, UK, Singapore · HHI ₹30L+ p.a.

Competitive Context

Portals dominate the SERP for project and locality terms. We must out-bid on brand and out-convert on trust.

HousieyPropertyPistolHomznSpaceSquare Yards

Objections to overcome: developer track record & pricing clarity.

Website Lead-Gen Audit

Current Score: 4 / 10

Visual content & assets7/10
Positioning6/10
Tracking readiness5/10
Trust signals3/10
Conversion paths3/10
Key buyer info2/10

What Works

  • Strong renders & visuals
  • Clear Vastu/Balinese positioning
  • 360° tour asset available
  • GTM already installed

What Blocks Leads

  • No price anchor or RERA
  • Template leftovers & broken counters
  • No WhatsApp / tap-to-call
  • No inline forms or urgency

The 10 Critical Leaks

01Template placeholders ("info@website.com", "Go to Shop", ThemeREX links)
Location: Footer / Header
PPC impact: Destroys trust instantly; signals an unfinished site to paid visitors.
02Broken counters ("0+" years, "0,00,000+ sq ft")
Location: Homepage
PPC impact: Undermines the 10L+ sq ft track record — the key objection handler.
03Project wrongly listed as rental ($9,500/mo)
Location: Projects page
PPC impact: Confuses buyers and can cause Google Housing policy flags.
04Missing price or starting price anchor
Location: Homepage / Project
PPC impact: Unqualified clicks; buyers bounce to portals for pricing.
05No RERA number displayed
Location: Sitewide
PPC impact: Non-compliant with Karnataka RERA ad rules; weakens trust.
06No location map or drive times on homepage
Location: Homepage
PPC impact: Location is the #1 decision driver for off-Kanakapura Rd buyers.
07No WhatsApp button & numbers not tap-to-call
Location: Mobile
PPC impact: Loses 30–40% of mobile intent who prefer instant chat.
08JS-only contact page, no inline form
Location: Contact
PPC impact: Friction + tracking blind spots; conversions go unrecorded.
09No site-visit incentive or urgency driver
Location: Sitewide
PPC impact: Low lead-to-visit rate; no reason to act now.
10No testimonials or construction progress proof
Location: Sitewide
PPC impact: Fails to counter the developer track-record objection.
Funnel Fixes

Landing Page Blueprint — 8 Stages

1
Hero
Vastu hook, starting price, RERA badge, 3-field form, instant WhatsApp/Call
2
Offer Strip
Site-visit incentive / launch payment plan
3
Location & Connectivity Matrix
Drive times to Talaghattapura Metro, NICE Road, JP Nagar, Electronic City, schools & hospitals
4
Configuration & Pricing Table
Gated pricing sheet triggers
5
Floor Plans, Master Plan & 360° Tour
Interactive plans and embedded virtual tour
6
Curated 12-Tile Amenities Grid
Highlights from 60+ amenities
7
Developer Trust Anchor
Completed projects: Vanshika Aura & Sweven, RERA timeline
8
Mobile Sticky Bar
Call · WhatsApp · Book Site Visit

Tracking Architecture

GTM
GTM-WR42T5BN
GA4 + Google Ads
Enhanced Conversions
CRM
Offline conversion feedback loop
Campaign Architecture

PPC Strategy & Ad Messaging

Budget Allocation

Search — Brand5%
Max conversions; defend against portals
Search — Locality30%
Max conv → tCPA; Talaghattapura & Kanakapura Rd
Search — Config & Intent20%
3/4 BHK South Bangalore, luxury & Vastu
Performance Max20%
Asset groups with audience signals
Demand Gen & YouTube10%
360° walkthroughs
Meta Lead Ads15%
Instant forms w/ qualifiers + NRI campaigns

Negative Keywords

−rent−PG−resale−plots−villa−1 BHK−cheap−low budget−BDA−jobs

Ad Messaging Angles

Sponsored · vanshikalifespaces.com
3 & 4 BHK off Kanakapura Rd | Near Talaghattapura Metro
Minutes to NICE Road & JP Nagar. Vastu-compliant homes from ₹1.49 Cr*. Book a site visit.
Compliance: All ads display the Karnataka RERA number per RERA ad guidelines and follow Google's Housing policy (no discriminatory targeting by age, gender or postcode).

Google Ads Account Audit — 5-Day Quick Win

Scope
  • • Historical spend & CPC efficiency
  • • Search-term waste analysis
  • • Conversion leakage
  • • Structure & asset review
Deliverable

Actionable benchmark report and agreed CPL targets.

Access Required

Google Ads read-only access, GA4 and GTM view access.

Investment

Budget Tiers & Performance KPIs

Core KPIs Tracked

CPL (blended & by channel)
Lead-to-Qualified Rate
Cost Per Site Visit
LP Conversion Rate
Sales Response Time (<5 mins)
CRM-Attributed Bookings
Lead Handling SLA

Closed-Loop CRM

Step 1
Instant Sync

Lead syncs to CRM instantly with a WhatsApp alert to sales.

Step 2
Call < 5 Minutes

Sales calls within 5 minutes + WhatsApp brochure & location pin.

Step 3
Lead Tagging

Junk · Not interested · Qualified · Site visit scheduled · Site visit done · Booked

Step 4
Weekly Sync

Offline conversions synced back to Google & Meta algorithms.

Weekly — WhatsApp performance snapshot
Monthly — Deep-dive review call
Execution

90-Day Roadmap

Setup

Days 1–10
  • Google Ads account audit
  • Landing page build
  • Tracking (GTM, GA4, EC)
  • Creatives
  • CRM flow
Gate: Tracking verified & LP approved
Next Steps

Prerequisites from Vanshika

0 of 4 received

Metro Berry Digital Marketing Services · Prepared for Vanshika Life Spaces · Oct 27, 2026